By Carter B. Horsley
Erected in 1929, this elegant 20-story apartment
building was converted to a cooperative in 1945 and contains 40
It was designed by F. Burrall Hoffman Jr. and
Lafayette A. Goldstone in a Jacobean Renaissance style.
The red-brick buildings entrance is on
the quiet and lovely sidestreet and the building has a very tall
chimney and attractive and unusual facade ornamentation including
a large rams head at the Park Avenue corner.
The building is on part of the former site
of the Presbyterian Hospital. Although the handsome building is
dwarfed a bit in grandeur by its immediate neighbors to the south
and north, 720 and 740 Park Avenue, two of the avenues most
majestic buildings, its residents have included major publishers
and Edna Ferber, the author of "Giant."
This building is located in one of the most
desirable areas of Park Avenue and is convenient to many famous
boutiques and art galleries on Madison Avenue. It is also close
to the Asia Society on Park Avenue at 70th Street and the Frick
Collection on Fifth Avenue at 70th Street.