By Carter B. Horsley
Erected in 1963, The Pavilion at 500 East 77th
Street occupies the full block between 77th and 76th Streets and
York Avenue and John Jay Park overlooking the East River.
When it was built, this light-gray brick building
had very few post-war neighboring towers.
The building has a driveway and extensive sidewalk
landscaping and a large lobby with a doorman and concierge.
It has its own shopping arcade, landscaped
roof decks, a 24-hour attended garage, a shuttle bus to transit
and shopping, a windowed laundry facility, air-conditioning, ATM
on site and a fitness center.
It is four blocks north of Sotheby's, the auction
house, on York Avenue and there is cross-town bus service on 79th
Street. There are numerous nearby restaurants.
The huge building, which has a central tower,
has 843 rental apartments and was designed by Philip Birnbaum
In an July 24, 2008 article in the New York
News by Mallory Carra and Jason Sheftell, Stephen Maschi, vice
president of marketing for Glenwood maintained that "There's
an incredible brand loyalty here," adding that "I've
been here long enough to have seen whole life cycles renting
to a single person, who'd get married and move into a bigger apartment.
Then they'd have kids and move into a bigger apartment. We have
a mix of apartments studios, one-bedroom, two-bedroom,
three-bedroom so we're not just seen as a post-college
The article noted that the Pavilion was Glenwood's
first building and in 2008 two-bedroom apartments there start
at $4,995, adding that the building contains an in-house grocery
store, spa services and a salon: "In the early '90s, Glenwood
began updating the Pavilion, adding granite kitchens and stainless
steel appliances. Two years ago, it turned vacant apartments on
the building's second floor into a playroom and a fitness room.
Glenwood's frequent resident surveys inspired the enhancements.
Done every three years and passed out to all Glenwood renters,
the surveys give detailed insight into the exact demands of Glenwood
renters. 'Styles change and things get worn,' said Maschi, who
lives in the Pavilion. 'Granite countertops have become standard
now and they're required if we want to compete with the condo
market buyer.' The building also provides a shuttle bus to the
nearest subway station. Service always gets rated as among the
highest perks of living in a Glenwood building. 'If there's a
scratch on the window, most landlords wouldn't consider that a
big deal, but here they'll replace the window for you," said
resident Philip Seldon, who has lived in the Pavilion for a year
and a half and also works for Magazine Emporium in a corporate
apartment in the building. 'The level of service here is almost
like a hotel, except they don't come in and do your bed.'"